Welcome to ONLC Training Centers
  1. Home
  2. Courses
  3. Google Ads
  4. Google Analytics Advanced with Tag Manager

Google Analytics Advanced with Tag Manager Course

Class Dates
(click date for class times)
(click Enroll for locations)
4/18
Class Dates and Times
04/18/2025Friday 10:00-4:45 EDT
  9:00-3:45 CDT
  8:00-2:45 MDT
  7:00-1:45 PDT
  

Register Soon!
Registrations on or after Monday 4/14 incur a late registration charge to cover book shipping and provisioning costs.
Before 4/14$395
On/After 4/14$445
Last Reg Date4/15
 
5/16
Class Dates and Times
05/16/2025Friday 10:00-4:45 EDT
  9:00-3:45 CDT
  8:00-2:45 MDT
  7:00-1:45 PDT
 
6/13
Class Dates and Times
06/13/2025Friday 10:00-4:45 EDT
  9:00-3:45 CDT
  8:00-2:45 MDT
  7:00-1:45 PDT
 
7/11
Class Dates and Times
07/11/2025Friday 10:00-4:45 EDT
  9:00-3:45 CDT
  8:00-2:45 MDT
  7:00-1:45 PDT
 
Fee:  $395

Savings options:

 Learning Credits
Need a price quote?

Follow the link to our self-service price quote form to generate an email with a price quote.

Need a class for a group?

We can deliver this class for your group. Follow the link to request more information.

Email Alert

Receive an email when this class is available as "Ready to Run" or "Early Notice" status.

Train from your home or office

If you have high-speed internet and a computer you can likely take this class from your home or office.


  1. Home
  2. Courses
  3. Google Ads
  4. Google Analytics Advanced with Tag Manager

Google Analytics Advanced with Tag Manager Course

 

Overview

This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This Google Analytics training class includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.

Goals

1. Learn to set up intelligence alerts.
2. Learn to work with Google Tag Manager.
3. Learn the difference between advanced segments and filters.
4. Learn the difference between virtual page views and event tracking.
5. Learn to generate virtual pageviews.
6. Learn to set up event tracking.
7. Learn about custom variables.
8. Learn to work with Event Listeners.
9. Learn the best practices for using custom variables.
10.Learn about E-commerce tracking.

COURSE OUTLINE

Google Tag Manager

  • 1. Introduction to Google Tag Manager
  • a.Why Use Google Tag Manager?
  • 2. Creating a Tag Manager Account
  • 3. Creating a Container and Container Snippet
  • 4. Setting up a Tag Manager Container
  • 5. Tags, Triggers, and Variables
  • 6. Using Tags
  • 7. Previewing and Publishing the Container
  • 8. Adding a Google Analytics Tag

ECommerce Tracking And Reporting

  • 1.Enabling Ecommerce Tracking
  • a.Step 1: Enable Ecommerce Reporting
  • b.Step 2: Tag Pages
  • 2.Implementing Ecommerce Methods
  • a.The _addTransaction() Method
  • b.The _addItem() Method
  • c.The ecommerce:send() Method
  • 3.Ecommerce Overview Report
  • 4.Shopping Behavior Report
  • 5.Checkout Behavior Report
  • 6.Product Performance Report
  • 7.Sales Performance Report
  • 8.Product List Performance Report
  • 9.Multi-Channel Funnels
  • 10.Assisted Conversions Report
  • 11.Top Conversion Paths Report
  • 12.Time Lag Report
  • 13.Path Length Report

Social Media Analytics

  • 1.Introducion to Social Interactions
  • 2.Setting up Social Interactions
  • 3.Social Interaction Setup
  • 4.Social Media Reporting

Virtual Pageviews

  • 1.Introduction to Virtual Pageview
  • a.Why to Use Virtual Pageviews
  • 2.Virtual Pageviews and Dynamic URLs
  • 3.Virtual Pageviews for Tracking File Downloads
  • 4.Application of Virtual Pageviews in Goals and Funnels

Event Tracking

  • 1.Introduction to Event Tracking
  • a.Why Use Event Tracking?
  • 2.Understanding the Event Tracking Setup
  • a.The _send Method
  • b.Event Tracking Architecture (Category, Action, Label, Value)
  • 3.Implementing Event Tracking
  • 4.Event Tracking Reports
  • a.Overview Report
  • b.Top Events Report
  • c.Pages Report
  • d.Events Flow Report
  • 5.Event Tracking Reports

Custom Dimensions and Metrics

  • 1.Introduction to Custom Dimensions and Metrics
  • a.Why and When to Use Custom Dimensions and Metrics
  • b.Examples of Custom Dimensions and Metrics
  • 2.Architecture of Custom Dimensions and Metrics
  • a.The tracker Method
  • b.Custom Dimension Values
  • c.Custom Metrics Values
  • 3.Implementing Custom Dimensions and Metrics
  • 4.Example Scenario from Google

 

View outline in Word

XGA3AN

Attend hands-on, instructor-led Google Analytics Advanced with Tag Manager training classes at ONLC's nationwide locations. Not near one of our locations? Attend these same live classes from your home/office PC via our Remote Classroom Instruction (RCI) technology.

For additional training options, check out our list of Google Ads Courses and select the one that's right for you.

GENERAL INFO

Class Format
Class Policies
Student Reviews

HAVE QUESTIONS?
First Name

Last Name

Company

Phone

Email

Location

Question/Comment


ONLC TRAINING CENTERS
800-288-8221
www.onlc.com
Our Classes
Why Register with ONLC
Other Information
For Companies
For Professionals
For Government
Live Classes from Home or Office
About ONLC
Other Details
Connect