Data Analysis Expressions, or DAX, refers to a formula expression language used in Power BI and Excel Power Pivot. DAX provides functions, operators, and values that are used to transform data in related tables and columns. DAX allows analysts to create custom tables, dimensions, and measurements, solve problems, and explore how two variables or data […]
Power BI is a high-powered data analytics and modeling platform with multiple apps, tools, and functionality to turn big data into digestible, detailed visualizations. Data analysts invest in Microsoft Power BI certification to provide more accurate insights, spot statistical trends faster and more accurately, and extract maximum value from big data. The Power BI product […]
Power BI by Microsoft is a suite of modeling and visualization tools used to analyze data and produce accurate reports. It is a powerful resource for businesses reliant on analytics to make informed decisions. Achieving a Power BI certification demonstrates that data analysts can use the platform to evaluate past performance, spot trends, and predict […]
Reporting is often one of the most challenging aspects of any marketing campaign. Whether you’re an in-house marketing director, solo consultant, or handling multiple clients within an agency, reporting can make or break relationships and retainers. The domination of digital marketing has created a whole new set of KPIs to report on, like CPC, CPC, […]
Power BI is quickly becoming one of the most popular reporting platforms. Due in part to it being bundled with Office 365 and working seamlessly with all Microsoft data sources as well as about any other data source out there. Let’s take a look at some use cases and examples of what you could accomplish […]
Tableau is the best of both worlds for report creators and writers of all skill sets. Whether you’re new to it, experienced, or from another generation, the platform has useful features that make the visualization and presentation of information a snap. For beginners trying to figure out how to use Tableau, don’t fret. Like any […]